Apple added the iMessage App Store last September, which made it possible to add stickers and play games within a conversation using the company’s popular chat app. While this is the first iMessages app made by Starbucks, the coffee retailer is no stranger to working with software makers. It teamed up with Microsoft Outlook last year to help easily send a cup of coffee or schedule a meeting at a local Starbucks via the email app.

The update includes new push notifications that will change based on how often you use the app, a mobile ordering review screen with “brand-new look and animations” and new location filtering options so you can find the nearest Starbucks based on what they offer, like when you’re looking for a nitro cold brew or a PSL. Better yet? You don’t have to wait to try it out as all these new features are available now.

Imagine sending a direct message to your carrier when you have a problem with your phone. The brand manager will get your permission to receive your location data and then they can direct you to the closest store. This could make getting your needs met much faster than searching around your mapping app or Yelp.

Twitter has been beefing up its customer service features for a while now, including single-link feedback buttons and other tools. Wingstop even has an order form built into its direct messages for frictionless ordering. So far, restaurants TGI Fridays and Wingstop are using the location-based APIs, while other brands are sure to follow suit.

SoundCloud was already compatible with Sonos devices, and Android folks had Chromecast integration for awhile now too, but Friday’s update means iPhone users with a SoundCloud Go+ subscription can finally stream their entire catalog to a Chromecast connected to a TV or speakers. Multiple users can also control what’s on with a shared playback feature. SoundCloud also says they’ve upgraded their mobile apps across the board and streamlined the whole experience for more consistent playback.

The Reserve with Google website allows you to use specific filters to narrow down the fitness studios nearby so you can find exactly what you’re looking for. It also serves up recommendations and lets you book a spot in the classes you already enjoy. If the location you choose has any special offers. you’ll be able to take advantage of those when you’re paying for classes, packages and memberships.

Right now, booking inside Google Maps is only available on the desktop, but you can schedule your sessions via Google Search on both desktop and mobile. When you find the studio you want to visit, simply click “Reserve with Google” to see what’s available and nab your spot. The company says it’s working with MINDBODY, MyTime, Genbook, Full Slate, Front Desk and Appointy to ensure that schedules and availability are updated in real time.