Want to remember to tell a friend happy birthday, good luck or congratulations? Had a follow-up question for a client that just occurred to you at 1 AM? Want to write a heartfelt thank you to be texted at a later date? Unfortunately, neither SMS nor most messaging apps – including iMessage – allow you to draft a text in advance and schedule it to be sent out on a later date. But a new iOS application called Scheduled can help.

To be clear, the app does not actually schedule texts for automatic sending.

For that, you’d need to hack your iPhone and use one of the jailbreak apps instead. Apple does not allow for this functionality, officially.

What Scheduled does is offer an App Store-approved workaround for scheduling texts.

The app itself is simple and straightforward to use.

You first select the person you want to text from your Contacts, then write the text you want to send and select the time you want to be reminded to send the text. When that time rolls around, Scheduled sends you a push notification so you can return to the app to send the text.

After sending, a quick swipe will delete the reminder from the app’s queue.

Scheduled isn’t only for SMS or iMessage, however – it also supports messaging apps like Telegram, WhatsApp, Messenger, Twitter, and it allows you to copy the message’s text to paste it into any other app of your choice. It can be used for reminding you of emails or phone calls, too.

Further down the road, Scheduled plans to add support for LinkedIn and Slack, and it will roll out a few tweaks to the sending flow, Apple Watch integration, and Android support at some point.

To be fair, there are other text message scheduling apps on the App Store, but Scheduled’s interface is clean and modern, compared with those I’ve seen previously.

1. 
   
   
   
   

   compose message – text – en@1x

   
   


2. 
   
   
   
   

   overview – text – en@1x

   
   


3. 
   
   
   
   

   send with – text -en@1x

   
   

The app itself is a product from Brthrs Agency, a digital agency just outside Amsterdam in The Netherlands, which does a combination of client work and startup investing.  The team, which consists of Sebastiaan Kooijman and Robert Keus, tells TechCrunch that Scheduled is currently a bootstrapped company project. They’re considering making it a startup of its own, if it achieves traction.

The team says the plan to make money is to charge $0.99 if you want to add four or more messages to the queue.

Of course, many users are already asking for auto-send functionality following the app’s launch a few days ago, but this is not something that Apple permits.

“We are investigating the options [for auto-send],” says Keus, “but it’s hard from a technical perspective. And our concept is to support people to be thoughtful,” he adds. “When we have auto-send then people can act like robots.”

Agreed.

Scheduled is currently a free download on the iTunes App Store. 

Facebook’s launch of Stories may be the social network’s big news of the week, but some Facebook users have spotted another addition, and are thoroughly confused. A “rocket ship” icon has popped up in the app of select users worldwide, adjacent to the News Feed button. Its appearance is prompting a lot of users to wonder, “what on earth is this thing?”

The button may be either at the top of the screen or the bottom, depending on whether the user is on iOS or Android.

What has Facebook done now? 😤 I already really dislike that marketplace crap. Now what’s this rocket icon thing??? pic.twitter.com/l0obKojCJH

— Amanda Clinton (@Amanda_Clinton) March 4, 2017

As it turns out, the rocket ship icon is just the latest in Facebook’s ongoing experiments in presenting an alternate News Feed to users – one that consists of posts, articles, photos and videos from sources you haven’t followed, like Facebook Pages or posts news media organizations, for example.

While you might not be actively tracking these sources, Facebook believes it’s content that you’ll like. The items displayed in the “rocket ship” feed come from Pages that are similar to those you’ve already liked, as well as those that are popular with your friends – like a video that many people in your network are watching, for instance.

This is not a new experiment – Facebook was recently spotted testing an alternative News Feed, but was using a different icon (a small square) at the time. That test was also limited to Android beta users, according to reports. A similar earlier test on iOS actually labeled the second feed with the word “Explore.”

The new experiment with the rocket ship, however, is appearing in the mobile version of Facebook across both iOS and Android platforms, including those who have not opted into a beta.

Despite Facebook’s advanced algorithms designed to keep users engaged and endlessly scrolling – and its understanding of what a user has liked, watched, and clicked – the company has not heavily focused its efforts on helping users connect more broadly with interests through recommended content. Instead, today’s News Feed is filled with content a user has explicitly liked, whether that’s friends’ posts or updates from Pages users are following.

But Facebook has always wanted to have a better angle into people’s interests – especially as other networks (like Twitter) have made it easier to follow news and topics, and not just people, brands, and businesses.

Wtf is that rocket icon in the latest Facebook app

— maidcat 🏳️‍🌈 (@shdwcat) March 22, 2017

I’m normally not tech stupid- but i have no idea what the “rocket” icon means at the bottom of Facebook on my phone.

— Scott Thomas (@only_me_ScottoT) March 6, 2017

In 2012, Facebook introduced “interests lists” to organize its News Feed by topic, but this never saw mainstream adoption. In 2014, the social network experimented again with interests, via its mobile app Rooms, which offered users a means of discussing various topics. But that app eventually failed. 

An alternative News Feed-like stream of information could be another way of tackling interests, but popping it into the app without an explanation is clearly confusing to those who have new feature.

The expanded test is underway now in markets worldwide, we understand. The rocket ship icon itself is fairly new, based on a number of tweets most of which were either posted this month or the last.

A Facebook spokesperson confirmed the global test in a statement, saying “We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.”